BMW Canada

World’s first glow-in-the-dark magazine cover print ad. Vice Magazine + BMW 1 Series launch.
Cundari Creative Leads:
Mike Dietrich & Tim Das

My favourite print ad. The media configuration was pre-determined before the brief. DPS; left page opens into a new DPS; original right page remains. This was quite a challenge - I’m rather proud of our solution.

BMW Advanced Diesel: the launch positioning was 'more performance in every tank'. After entering their starting location and ending destination, MapQuest users are returned a winding, long, ultimate drive route between their actual A and B, followed by smart pay-off messaging. 

Here’s the copy. Quite smart if I do say so.