Budweiser

 

Every so often one of your core group of friends is “lost”… This campaign uses all media to ‘call out’ missing friends - by using Bud cases and digital/social to draw submissions from groups of guys who want to call out a lost buddy. Then we use our mass media buy to enable these guys to make a public appeal to find these lost friends. The idea reinforces the brand vectors of camaraderie and genuineness.


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