Canadian Marketing Association

 

Rich Media: CMA site visitors are first sent to fake award show homepages, before receiving messaging from the actual CMA Awards. Other fake homepages are for the LCDies: the Lowest Common Denominator Ad- awards, and the Insomnies - the awards for ads that ran once in the middle of the night.

To leverage the strategy we created and presented a truly integrated campaign, including the first-ever award which splits in two, one half each for client and agency.